If we refer the same groups and/or companies over and over again, the rest of the businesses will not take your business into consideration when they have a big job or any job for that matter. The preferred vendor list can also affect other businesses that can deliver a powerful service. They are not included as part of this listed group. If we want our business to prosper, we need to open the door to all the professionals. That can meet the customer’s expectation and allow them to grow as well.
If you are a sales person, then you must be very careful with how you do your job. You may lose it if you do not make your sales. Don’t let favoritism or sentimentalism affect your job. I believe that the most important role for us all in the special event industry should be an impartial and neutral one. Specially when it comes to referring specific services. Let the customer choose whoever they want as long as it doesn’t interfere with your business. By doing this, your client will have a better opportunity to choose. Also, not be pushed to go with whoever the seller likes. I know the client will always ask for advice.
I believe it is a good idea to give them at least three choices for every category. They can feel free to choose the one that they feel comfortable with, along with fitting their budget and style. Preferred Exclusive Vendor Business.
It’s not right to use the same vendors all the time because there are so many great professionals that are capable of doing a great job. When you refer the same vendors, it doesn’t always mean they are the best at what they do. It’s just that the salesperson is comfortable working with them, maybe they are getting a percentage, or even it simply makes their job easier. Sometimes, however, the final experience is not pleasant for the client as it is for the salesperson. Many of these vendors are in several preferred vendor lists. Therefore they cannot refer all of the companies that refer them when they have an opportunity. This can really limit the amount and quality of events you can have and, salespeople, concentrate on increasing sales, not cutting them.
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